The sleepy mattress industry, well over a century old, doesn't have too many “revolutions” in products. But Tom Wholley of Connecticut Mattress was one of the first in Connecticut to carry Serta's latest Sleep innovation call the iComfort Sleep System. Forty years after it was invented, memory foam began to get a reputation for sleeping “hot” or sinking too deeply in order to conform to some bodies. The iComfort Sleep Systems features the worlds first memory foam infused with Cool Action Gel in order to provide a cooler sleep surface than traditional memory foams, while delivering superior pressure relief. Further, all iComfort models are antimicrobial and dust mite resistant to help protect you and your mattress from possible allergens.